Fiber One Is New Sponsor Of Nature Valley's Collegiate All-Star Team

Minneapolis (May 7, 2010) – Fiber One, a General Mills brand, is the new title sponsor of the Collegiate All-Star Team for the Nature Valley Grand Prix that is being selected at this week’s USA Cycling Collegiate Road National Championships.


The six collegiate racers who earn spots on the composite team will wear their school jerseys but compete as the “Fiber One Collegiate All-Stars,” wearing team shorts at the Nature Valley Grand Prix in June.


The USA Cycling Collegiate Road National Championships are taking place today through Sunday in Madison, Wis. Eligibility for the special squad is based on the final individual overall (omnium) standings for female riders who are not members of a team that is already registered to compete in the Nature Valley Grand Prix. Each team member receives complimentary entry into the Nature Valley Grand Prix, free host housing, a support staff comprised of a team manager, mechanic, soigneur and massage therapist, team clothing and a travel stipend.


“The Fiber One Collegiate All Stars is one of the coolest programs that we have,” Nature Valley Grand Prix Director David LaPorte said. “Collegiate cycling is growing by leaps and bounds. This is a chance to showcase that part of the sport. It also help us connect the sport with people since the program resonates with the alumni of the schools that the riders represent and even with the alumni of those schools’ arch rivals.”


“I’m really excited to have Fiber One on board as a title sponsor”, said Fiber One Collegiate All-Stars Manager John Barron. “Cycling is a lifetime sport and Fiber One’s healthy lifestyles message is an excellent fit.”


Past Fiber One Collegiate All-Stars team members are a Who’s Who of young up-and-coming talent in the professional ranks, including: Kristin McGrath (Fort Lewis College) and Sinead Miller (Marian University), now both racing for the Peanut Butter and Co – Twenty12 team, Amanda Miller (Colorado State), now competing for Team TIBCO, and Erica Allar (Penn State) and Carla Swart (Lees McRae College), both now racing for Team Vera Bradley Foundation.


The 2010 edition of the Nature Valley Grand Prix will be run in East Central Minnesota and Western Wisconsin from June 16-20.


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For More Information, Contact:

Sean Weide
Communications Specialist, Trailhead Marketing
P.O. Box 24263, Omaha, NE 68124-0263
Phone: 402.541.2594 | E-Mail: sean@trailheadmarketing.com